For Boon, my focus was on creating visuals that felt both modern and authentic to the brand’s identity. I started by studying their products and audience to understand the story we needed to tell.
The result was a cohesive series of images that not only elevated the brand’s look but also aligned perfectly with their forward-thinking vision.
Working with Boon in 2025 was more than just another shoot, it was a chance to really push creativity while staying true to the brand’s essence.
The project reminded me why I love doing this, capturing moments that feel alive and creating work that actually makes an impact.
Next projects.
(2016-25©)
